Real-time financial clarity for creative agencies
Know your numbers, protect your margins, grow with confidence. WWG Finance gives agencies the visibility they need to make smarter financial decisions every day.
Built by agency founders who lived the problem for 20+ years.
Average profit margin lost to poor financial visibility
Monthly revenue leakage from unbilled hours and scope creep
The day each month when most agencies run out of cash runway clarity
Wasted every month on manual spreadsheet tracking and reconciliation
The problem
The financial fog
Most agencies operate in a financial fog. Revenue comes in, costs go out, but the real picture stays hidden until it's too late.
Invisible project profitability
You finish projects feeling busy but never know which ones actually made money until it’s too late to course-correct.
Cash flow surprises
Invoices go out late, payments arrive later, and you’re constantly guessing whether you can afford that next hire.
Spreadsheet chaos
Your financial truth lives across 12 tabs, 3 tools, and someone’s memory. One wrong formula and your forecast is fiction.
Scope creep goes untracked
Extra revisions, unplanned meetings, and “quick favours” silently eat your margins without anyone noticing.
Compliance anxiety
EU tax rules, cross-border invoicing, and VAT requirements keep changing — and you’re never sure you’re fully covered.
Features
What WWG Finance answers
Market
The market opportunity
The creative agency finance landscape is ripe for transformation.
European creative agency market size
Of agencies still rely on spreadsheets for financial planning
Revenue growth for agencies with real-time financial visibility
Average time to generate a financial report with legacy tools
Comparison
Industry Standard vs WWG Finance
✗Industry Standard
- Monthly P&L reports delivered weeks late
- Manual spreadsheet reconciliation
- Cash flow guesswork and gut feelings
- Invoices created in Word or generic tools
- Compliance handled by expensive accountants
- Budget overruns discovered after project ends
✓WWG Finance
- Real-time project profitability dashboard
- Automated bank sync and categorisation
- Predictive cash runway with scenario planning
- Automated invoicing with payment tracking
- Built-in EU VAT and multi-currency compliance
- Live budget vs actual alerts during projects
Pricing
Simple, transparent pricing
Choose the plan that fits your agency. No hidden fees, no long-term contracts.
Starter
- Up to 5 active projects
- Basic P&L tracking
- Invoice generation
- Single bank connection
- Email support
Growth
- Unlimited active projects
- Advanced P&L with forecasting
- Automated invoicing & reminders
- Multi-bank sync
- Cash runway predictions
- Budget vs actual alerts
- Priority support
Scale
- Everything in Growth
- Multi-entity management
- EU VAT & compliance automation
- Custom financial dashboards
- API access & integrations
- Dedicated account manager
- White-label reporting
WWG has been running for over two decades. We built software for hundreds of clients across Europe. And every single month, I didn't really know if we were profitable.
Not in the way that actually matters — per project, in real time, while there was still something I could do about it. I knew the annual number. I knew the general trend. But the question I actually needed answered — “is this specific project making us money right now?” — I couldn't answer without three hours and a spreadsheet.
I built WWG Finance because I needed it. I didn't find anything that answered that question for a European agency without asking me to replace my entire stack first.
Testimonials
Trusted by agency leaders
“We went from dreading month-end to actually looking forward to our financial reviews. WWG Finance turned our numbers from a source of anxiety into a strategic advantage.”
Marta Kowalski
CEO, Pixel & Flow Creative Agency
“Within two weeks of switching, we discovered €12,000 in unbilled work that had slipped through the cracks. The tool paid for itself on day one.”
Thomas Bergmann
Managing Director, Studio Neun
“As a 40-person agency working across 5 EU countries, compliance was a nightmare. WWG Finance handles VAT, currencies, and reporting so we can focus on creative work.”
Sophie Durand
CFO, Collectif Digital
How it works
Day 1 to Day 31
See how your first month transforms with WWG Finance.
Open spreadsheet, spend 2 hours updating last week’s numbers
Dashboard loads automatically with real-time data from all accounts
Realise a project went over budget — after it already shipped
Receive an alert that Project X is trending 15% over budget
Chase three clients for overdue invoices via email
Automated reminders already sent; two payments received this morning
Panic — payroll is Friday and you’re not sure there’s enough cash
Cash runway shows 11 weeks of coverage with all commitments factored in
Month-end: 6 hours compiling reports for your accountant
One-click export of compliant financial reports, ready in seconds
Stop guessing. Start growing with real-time financial clarity.
FAQ